Sometimes it’s hard to keep creating new content for blogs and marketing materials.  It’s perfectly acceptable to pass along (with correct attribution of course!) articles, blog posts and such from other sources that are directly related to home buying or selling.

Sometimes a local real estate section of the newspaper or a national magazine does a special focus on real estate.  It’s great to link to that and point out how the article supports (or doesn’t fit with) local real estate trends.  It can give you insight into what your home buyer and seller readers are thinking, if they read the same articles and what their concerns are.

Sharing relevant content is as important as creating relevant content.  Be sure to share news of interest in your marketing.

Amy Hausman

Editor at Gooder Group
Amy is editor extraordinaire. If she’s not writing, proofing or editing, she’s traveling the world and taking photos around every corner.

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