When Rainmakers work through all their warm leads during their daily prospecting ‘hour of power’, they move on to their past clients and sphere, people they know. There’s a lot to talk about today: $8,000 free money for first-time buyer tax credit, low interest rates, good selection of inventory, lower prices. Was it only two years ago when we heard complaints about high prices, low inventory, high rates? Now we have a lot to talk about! And the news is good. Getting the word out is a great way to generate business — and leave the competition behind, hunkered down, hoping to hold on until the housing market comes back. Activity — calling behind mailings and e-mail is productive, Rainmakers are reporting. When you get through to a live contact, it’s good to have lots to talk about. It’s also a good thing when it comes to leaving VM and you need a script that prompts a return call. Start with warm prospects. Then move on to include past clients and sphere on your call list. Happy prospecting!
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