When your email marketing is working — bringing in new business, repeat business and referrals — and your printed marketing complements your online presence, you might be ready to take the next step.  The next step is still electronic marketing, but you may not be familiar with the methods so you may want to go slowly.

Do you text? Do you have a “smart” Internet-enabled mobile phone? Start slowly, but get on board with texting. Start texting your family members and friends — after getting a texting package with your cell phone carrier to ensure you don’t get surprised by your next monthly cell phone bill with single text-only charges.  After you’re adept at texting those more forgiving than a client, you can start texting clients (who ask or encourage it) with quickie messages.  You’ll be amazed at the time you save not making phone calls, not waiting to leave voice mail, not having to retrieve voice mail messages, etc.  And, your clients who text will feel confident you’re up-to-date with current tech abilities too!

Do you use your smart phone to gather info online, view ads or play with apps?  If so, you’re ahead of the game.  If you don’t, start learning about your phone’s capabilities and put them to work.  Mobile marketing from the retail sphere is poised to hit it big in terms of consumers getting used to it, using it and relying on it.  You need to understand it all if you’re going to use that medium to market your business.

If you don’t know if your phone is “smart,” whether you can even text from your cell phone, if you can access the Internet from your mobile device or how to do much more than make and receive phone calls from your phone, you’ll need a little guidance.  If your cell phone store is too intimidating, find a teenager (your own or a friend’s) to help you figure out your phone.  They’ll love playing with your phone and showing you all it can do.  And, if you reward them with a meal or other incentive, they’ll be more than happy to help you!

Where do your comfort levels lie with texting and mobile marketing?

Amy Hausman

Editor at Gooder Group
Amy is editor extraordinaire. If she’s not writing, proofing or editing, she’s traveling the world and taking photos around every corner.

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