Yesterday we discussed the importance of making sure your website is consumer-centric, serving the needs of home buyers and home sellers. 

Now that you know who you are targeting, you need to think:

What will you offer? 

The mind-set of consumers as they enter your website is, “What can you do for me?”  Today’s time-short visitors have a purpose; they are searchers, not surfers.  Will you offer information, testimonials, encouragement, convenience? Allay fears? Save time? Provide solutions, free reports, or special services?  Be prepared to discuss response offers with your web designer that will “Wow!” visitors to your site, keep them there, answer their questions and concerns and earn their trust and start building a relationship.

Now that you have the offer for these consumers:

What do you want visitors to you site to do?  

Calls to action invite viewers to click on customer-centered offers and web forms. The ultimate goal for your website is to provide a steady flow of face-to-face appointments.  To make this possible, your site must attract visitors and hold their interest long enough to harvest contact information for automated e-mail follow-up (discussed in another post to come).

Using the past week’s blog posts as a guide, you and your web designer now have a set of realistic objectives for a makeover or new customer-centered website. 

In real estate, the catch phrase has long been location, location, location.  Today the catch phrase for online marketing success is consumer, consumer, consumer

Let us know how you have redesigned or reworked your website to serve home buyers and sellers first and foremost.

Dan Richard

Emeritus at Gooder Group
Dan is the Founder of the Gooder Group and the author of a series of successful Real Estate books:

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