If you’re thinking about making some cold calls, considering sending an email ahead of the call first.  A recent study showed that response rates can double when an email precedes a phone call.

Additionally, connect rates with leads who received an email beforehand showed that the leads were much likelier to be reached by phone.  Conversion rates were much higher as well with the group who received an email before a phone call.

As pointed out in the study, email opens up the door for a conversation, provides a great reference point after the call is complete and is a great follow-up tool for voice mail messages.

Let us know how you use email before and after connecting with home buyers and sellers on the phone.

Amy Hausman

Editor at Gooder Group
Amy is editor extraordinaire. If she’s not writing, proofing or editing, she’s traveling the world and taking photos around every corner.

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