If you’re on Twitter, you might have noticed the advertisements that appear on search results pages. These ads are paid placements by a select group of advertisers including Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America.
What’s even more interesting is that Twitter will be measuring these “resonance” of these ads based on how users react to the messages. Posts that do not achieve a particular resonance score will be removed.
Soon, these ads will be available to place directly in the regular tweet stream on Twitter and the group of advertisers will likely open up.
A new way to use Twitter to promote your business might soon be available. Are you ready to jump in?