The current state of the housing market is what you make of it. Since the shift from sellers’ market to buyers’ market, every agent must hustle now and work to generate their leads. This is a good test of who will weather the storm and who will get swept out to sea. The market has changed and now Rainmakers – agents who find opportunity in this crisis – are changing how they go about getting new business and focusing on the type of business they want.
Several Rainmakers have shared how they are using the emerging market of rentals to their advantage. Homeowners facing foreclosure need to live somewhere. Help them find a rental property. Although the commission may be small to none, Rainmakers know it’s the relationship that is being nurtured. What’s important is these are people who bought a house once – and will likely buy another house. Stay in touch and be the agent they call when they are ready to buy again by providing top-notch service when they need it the most.
What new ways are you turning this lemon of a market into lemonade? Let us hear from you.
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