Over the past week, we’ve been covering many aspects of Microsites from how to select the best domains to how to promote your sites. We hope that you’ve picked up some useful tips to make Microsites work for you to increase your real estate business.
Today we’ll briefly discuss the importance of testing your Microsite: the best way you’ll be smarter tomorrow is to keep track of results today.
As you track form performance, plan to replace your lowest performing Microsite forms with different forms that feature a different “call to action.” Another form may appeal more successfully to your target prospects. Consider testing different forms regularly. New forms and new promotions will keep your Microsites fresh. Keep the same Microsite domain.
Share your success! Let us hear from you about how well your Microsites are working. We are always eager to hear about your successes.