To cut marketing or not to cut, that is the question. Or is it?
It’s not that simple of whether you should cut or keep an element of your marketing to save a few dollars. Yes, you can cut it and save that money. (But you don’t know how much business you might be giving up.) Yes, you can keep it and keep doing the same old thing with your marketing. (But you don’t know if that method is still as effective as it once was for you.)
The new way to think about your marketing plan and marketing budget is to find out if there is a third option. It’s not simply “cut it” or “continue.”
- Is there a way to do the same type of marketing for less money?
- Is there a way to do the same type of marketing with a new twist to be more effective?
- Is there a way to eliminate that marketing, but still get the same results?
Think outside the box. Look around for inspiration. See what new ideas are out there. It’s not always a clear cut answer to either do it or not do it.
What third options have you discovered when analyzing your marketing?