You may have noticed a change with your Google search this morning – it now includes Google+ results along with web results. It’s called ‘Search, plus Your World’ and it’s the first step towards a Social Search world. Before today, Google searches returned results ranked from public Internet data. From today on Google has changed the rankings forever by also including results ranked from social network data gleaned from Google+.
Google explains the change best with:
“Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.”
While Social Network integration is still very much in it’s infancy, it is quickly becoming the future and we must all watch it unfold to stay ahead of the game. Here are some tips on what to look out for and how to build your Social Network data now:
Google+ will obviously align with Google’s search while Facebook results will be pushed farther down the rankings. The vice versa will occur with Microsoft’s Facebook-aligned search engine Bing. This will make it important for people to have multiple Social Network accounts so they can achieve high rankings on each search engine – and, in turn, reach the most amount of people possible.
Start posting relevant content now! It will take time for Social Search to mature and you’ll want to be on the frontlines when it does. Start thinking about how to make your Social Network postings and shares more relevant to the search results you’d like them associated with. Also, the greater amount of content on your Social Networks the better.
Social Search is going to level the playing field by allowing you to leapfrog SEO (Search Engine Optimization). Today, you must compete with highly paid and resourced SEO experts to rank high on the SERP (Search Engine Results Page). In the near future, instead of writing articles that have to work their way up to the front page in traditional search, you can instead have your content displayed at the top of the SERP using your preferred Social Network. Keep writing great, focused and relevant content and sharing those articles and posts on Social Networks. The content you contribute will ultimately end up being displayed, allowing other people to find your content and connect with you.
As Social Search matures, Real Estate Rainmaker will keep you in the loop with the latest important updates. Stay tuned!