Carole Kisner, ABR, CRS, CSP, GRI (, a top agent in the Dover, Delaware market with Patterson Schwartz stopped by our Rainmaker booth at NAR 2009 Midyear. (Carole receives the Rainmaker Tip of the Week with Internet and Print marketing tips.) Carole told us, “I’ve had Realtors tell me its dead out there. I told them they must have been hiding in a closet.” Carole is busier now than she has been all year.Carole Kisner

How does she generate business? Every day Carole does her “hour of power” and either she or her assistant call their customer database once every six weeks: “Hi Carole here, how are things going, just checking in, let me know how can I help?”

Carole also sends regular just listed eblasts designed to drive traffic to her website where she promotes her newly listed properties.

Also, Carole has learned that an open house featured on her website and brings lots of visitor traffic to the open. “I know they have been on because they bring the printout in their hands. That’s how I know it works.”

Dan Richard

Emeritus at Gooder Group
Dan is the Founder of the Gooder Group and the author of a series of successful Real Estate books:

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