A recent post by Seth Godin entitled: What do you call things you disagree with? got me to thinking:
How many times have you seen some technology, some service, some method of doing business, and then just written it off?
Maybe you’ve decided that it’s just a passing fad. Reasoning that there’s no real legitimate business use for it. Is that really the case though? Everyone should take an honest look at their motivations behind such statements. On the one hand, if there’s is no real use for said technology, then you’ve lost nothing. On the other hand, if your disregard stems from the fact that you don’t understand it, perhaps don’t want to understand it. Or maybe "the way you do things works just fine." Then the minimizing that you’re doing is only going to do your business harm in the long run, as you are closing off possibilities that your competitors will no doubt utilize.
Remember, there was a time when people thought that a business didn’t need an online presence. Then later, a time when some thought that blogging was just a passing fad. We look at those statements now and laugh at how absurd that they are, but at the time some people really thought those things.
Don’t be one of those people now. Take a realistic look at what opportunities you can use current technology to expand your business both immediately and in the future.
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