Which emails do you read and reply to/respond to quickly?  Those that are a giant 10 page PDF file of solid text or a quick paragraph?

If you’re like most people, you “save” the PDF to review later.  And, it likely slips out of your mind as other more urgent items get put in the forefront.

However, that short and sweet email?  You usually review and act on it quickly.  Get it out of your inbox and off your to do list.

Think about the communication you use with your email marketing list.  Is it too long?  Think about the time constraints that you have — your home buyers and sellers have the same type of schedules.  They’re more likely to read and act on your emails when you’re direct and have an obvious call to action.

Key: be short and sweet and you’ll get more attention and increased response.

Share your experiences and keys with email marketing below.

Dan Richard

Emeritus at Gooder Group
Dan is the Founder of the Gooder Group and the author of a series of successful Real Estate books: https://www.amazon.com/Dan-Gooder-Richard/e/B000APPTQK/.

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