Using your blog as a way to gather and gauge the interest of buyers and sellers, start conversations and keep them interacting with you is a goal of many real estate professionals. However, keeping the momentum going on your blog can be difficult as you may face days of writer’s block, unable to craft a blog post that is worthy to inform or educate home sellers and buyers.
If you ever find yourself needing a new boost for your blog, or you’ve just started your blog, look no further than Gooder Group’s blog every Sunday. We provide you with two topics — one for buyers and one for sellers — that you can use for a single post, or elaborate upon for a series of posts. And, if you want even more ideas, be sure to check out our blog archive for more ideas to keep your blog going.
Sellers topic for your blog:
If you’re working with a niche market that could involve homeowners who have been in their homes for years and years (think original owners dating back to the 1970s or thereabouts), you may want to discuss the topic of capital improvements versus home repairs. If a seller stands to make more than the $250K single/$500K joint tax-free gains, they may be unaware that any capital improvements that they made to the home during their years of ownership can be deducted from their gains, thus lessening or eliminating taxes. List out typical capital improvements homeowners make such as window replacement, room additions, garages, etc. Anything that you “can’t take with you” is likely to be considered a capital improvement. As always, remind sellers to contact a financial or tax professional.
Buyers topic for your blog:
Remind first-time buyers (and move-up buyers) of the quickly approaching April 30 deadline for the up to $8,500 first-timer and $6,500 repeat buyer tax credits. List out the qualifications necessary for each tax credit and link to a government site with additional details such as http://www.federalhousingtaxcredit.com.
We’d love to keep up on your blogging. Leave a comment or send us an email with your blog.