In previous posts, we’ve covered Microsites — mini websites that you use for lead generation that bring consumers in to your main website. As you may know, one of the advantages Microsites have is that the domain name (and offer) draw in consumers who are interested. These interested visitors are more willing to give you their contact information which means more leads and more business.
Today, in part 2, we continue the planning best practices to get the most from your Microsites marketing.
The second step: Focus on your promotion media.
Figuring out how you’re going to promote your Microsites to reach your local audience is critical. If a target community can be reached by a local newspaper or homeowners newsletter, you will want to select Microsite domains that reach that community by name.
If you are using direct mail, you will want to select a neighborhood or subdivision size that your budget allows, such as 200 – 1000 households, rather than an impractical and costly 25,000.
If you plan to use mass market TV, radio, billboards or pay-per-click search marketing, you may want broader-area domain names.
Remember, your Microsites can be laser-beam focused on an area as small as a specific property complex or single building such as a condo, or broader on a property type (golf homes) or metro area, if that is your promotion strategy.
It’s up to you how narrow or wide your reach is with Microsites. And, the best part is that you can change them and add or subtract Microsites as you test your marketing to see which domains and offers draw in the greatest number of solid leads.
Check back on Monday for the continuation of Proven Secrets To Great Rainmaker Microsites when we discuss choosing domain names.