Yesterday we discussed Microsites and determining how to get the word out in the media.
Previously, we’ve talked about Microsites, or mini websites, that you can use as a landing page for your electronic lead generation marketing. I’d like to revisit — in detail — the ways which you can select a winning Microsite domain name — or names.
Goal: Your Microsite domains should “say it all” to prospects. Register domains that are benefit-rich and solution-oriented. Intuitive. Prospects should know what they will get at your Microsites (and reason to go there) by reading domains.
Use Local Area Names: Select areas that are a practical match for your offline target marketing, limited number of properties, natural fit with local newspaper, preferred listing communities, etc. Very specific, very targeted names are best (and most likely to be available).
Use Verbs and Action Words: Compelling Microsite domains often include key words that motivate prospects to take action. Test verbs: search, get, find, go to, buy, sell, ask, check, avoid, discover, etc. Use action words: now, 4u, today, free, hot, inside, quick, etc. Action-benefit domains work two ways:
1) domain includes reason why someone would visit, and
2) they’re easier to remember.
Search Variations of Property Nouns: “Homes” and “Prices” are best (short, says it all). Try variations if first choice domain is taken.
- Price, Values, Value, Costs, etc.
- Houses, Properties, RealEstate, Homes4Sale, etc.
- GolfHomes, BeachHomes, InvestmentHomes, WaterfrontHomes, Condos, etc.
Microsite Domain Examples:
Build your domain using a verb, such as beginning with “search” or “find” or “get.” Use spelling variations of your keyword theme, such as “value” or “values,” “price” or “prices,” “home” or “homes” to search different domains. Although the dot-com extension is preferable, other extensions (.info, .net, .us, etc.) can often secure “taken” top-level domains. A small change in selected words or adding more detail can be the difference between securing your ideal domain – or not.
Tip: Register multiple domains in the same community that target different prospects in that same area. Multiple branded Microsites will reinforce your dominant position in the community. For example, SearchArlingtonVAHomes.com, HomeValuesArlingtonVA.com, ArlingtonVAInvestorAlert.com, RelocatingToArlingtonVA.com, FindArlingtonVAHomeLoans.com, GetPre-ApprovedInArlingtonVA.com.
Buyers (insert neighborhoods):
Sellers (insert neighborhoods):
Let us know what domains work for your market and how you decided on the domains. Have you given up some microsite domains when you analyzed your marketing? Share your experience!
Check in tomorrow for Part 4 of Proven Secrets To Great Rainmaker Microsites.