On June 1, I posted an article about the innovative “student housing” marketing campaign of Jim Jones in Columbia, Missouri. (Niche Marketing: Scratching the Student Housing Market for Buyers) After the post appeared, Jim sent a nice note thanking me for taking the time to publish his marketing insights.
How To Get More Mileage From Good Press
I suggested Jim forward the blog link to his local newspaper. News is Big Business in Columbia, Missouri, where I got my Masters in Journalism (1978) because the university town has two newspapers – the local Columbia Tribune and the J-school newspaper: the Columbia Missourian. We used to say, “Columbia has more reporters covering Columbia than the New York Times has covering the world.” Even truer today.
After sending a link to my blog post, a reporter called Jim from the Columbia Tribune to do a story on Student Housing. The story and photos – including a picture of Jim and his colleague Jody Calvin – appeared on July 11: “Home sweet home: Local Realtors from Prudential Vision Properties are promoting homeownership for college students and their parents.” Jim couldn’t buy better ink or pixels.
Even More Publicity To Come
Jim is now planning to mail photocopies of the printed article to his prospect database and also send it to investor/owners in the Columbia market. Advertising in local student housing publications is also in the future. I recommend Jim offer a “FREE Student Housing Hot List” of properties for sale from his local MLS to maximize lead generation.
Nice work, Jim. Great way to take that publicity ball and keep it rolling into business!
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