An interesting thing happened on the way to our blog. The more I blog the more I read other bloggers – and join their conversations. Along the way I’ve learned from other Rainmakers that blog commenting is a fine art – and like any art (or science) – there are secrets to be learned. Here are 8 tips I’ve picked up on real estate blog commenting effectively.
Avoid Drive-By Comments
You’ve seen the “drive-by” comments…short, generic, throw it up there, fly on. Drive-by comments, in fact, can as easily be the technique of spammers as legitimate readers in a hurry.
- Avoid commenting for the sake of commenting. Drive-by examples:
· “Good writing. Keep up the good work. I just added your RSS feed to my Google News Reader.”
· “I found your blog on Yahoo! and read a few of your other posts. Keep up the good work. Look forward to reading more from you in the future.”
Join the Conversation
Best of all worlds is where a blog comment adds value to the article. The ideal is a comment that is more valuable than the post itself. Building your reputation for expertise among a group of readers is what leads to more real estate referrals and business.
- Be an early commenter as soon as possible after a post is published. That way later readers are more likely to read your comment too.
- Concentrate your comments on blogs that are in your target business objective. For Rainmakers this often means commenting on other real estate blogs and local community sites, and especially those blogs or blog articles that relate to your specialty or market strategy. (That’s why I follow real estate marketing posts and blogs.)
- Reflect on the post and add something thoughtful yourself. Only write if you like the post and if you have something interesting and relevant to say. Adding something substantial and providing additional information from your experience works best.
- Tie your comment into the original post with a personal or direct reference. Use the author’s name (“Dan, great post.” Or “I like what you said, Dan.” Or “Love the idea about ‘avoiding drive-by comments’.”)
- Refer to other bloggers in your niche with your comment. Confirming this circle of best bloggers also encourages others to refer to your posts. Everyone gets stronger.
Comment With Business Building In Mind
- Concentrate your comments on high profile, high-traffic blogs for maximum effect. Blogs with lots of comments, readers, RSS subscribers, and high search ranking leverage your time to reach the maximum audience – and results. (Social networking on social sites is a different purpose.)
- Brand your comment with your name, your avatar (photo), your URL, your signature (@dangooder). Be consistent with all your profiles. As others see your brand repeated in comments – and your comments are valuable and useful – you will see growing click-throughs to your blog and website.
Blog commenting takes time and it’s not always fun, but believe me, Rainmakers have proven it is a very effective technique to grow your business.
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