When you created your website, many moons ago, you likely used whatever phrasing and style was familiar to you to encourage visitors to your website to sign up for your email list. Have you revised, edited or changed that verbiage or approach since then?
Think about the home buying and selling consumer’s frame of mind and their needs first. You want to make your sign up attractive to all visitors.
- Is it more inviting to “sign up” or to “subscribe?”
- Which is more appealing, “an email newsletter list” or “weekly tips to buy or sell real estate in today’s market?”
- If you offer something of value, make sure it’s something that will strengthen your relationship with that consumer — and not something that they will sign up for just to get the freebie/offer and then promptly unsubscribe. (Movie ticket versus a report on the real estate market in your area.)
The key to a successful email list is making sure that home buyers and sellers want to be a part of the list. If they want to be a part of the list, they are more likely to be involved and engaged with you and are more often qualified leads. In turn, they are more likely to be able to be converted to a client of yours too.
Share your ideas on how you make your email sign up inviting and worthwhile to home buyers and sellers.