Recently we’ve seen more and more Rainmakers use listing syndication services to leverage their listings into more business.
What is listing syndication?
Listing syndication is a service where your listing is distributed to multiple Internet portal websites that feature listing databases.
Aggregator portals often include: craigslist, Facebook, FrontDoor, Google Base, Hotpads, Myspace, Oodle, Trulia, Twitter, Vast, Zillow, etc., etc. Not only is syndication a great time saver, but by including calls-to-action you can increase your lead generation substantially.
There are many syndication services out there, including: BrokerFeeds.com; ClassifiedFlyerAds.com; Edgeio.com; Postlets.com; PostYourListings.com; Realbird.com; Reallyo.com; Syndafeed.com; vFlyer.com, among others. (Ryan Shaughnessy, a broker/attorney with PREA Signature Realty in St. Louis, Missouri posted a particularly useful overview on his ActiveRain blog on 9/30/2008.)
The other day I admired several Florida listings on craigslist placed there using Postlets by Carol Stewart of Gasparilla Properties. The listings are graphically very pleasing, easy to navigate and decidedly make the properties stand out dramatically better than the other simple text or do-it-yourself displays on craigslist.
Share your experience.
I’d be interested to hear your experience with listing syndication. How easy is it to use? What do you pay for the service? What are the pros and cons of the technique?
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