Recently we’ve seen more and more Rainmakers use listing syndication services to leverage their listings into more business.

What is listing syndication?

Listing syndication is a service where your listing is distributed to multiple Internet portal websites that feature listing databases.

Aggregator portals often include: craigslist, Facebook, FrontDoor, Google Base, Hotpads, Myspace, Oodle, Trulia, Twitter, Vast, Zillow, etc., etc. Not only is syndication a great time saver, but by including calls-to-action you can increase your lead generation substantially.

There are many syndication services out there, including:;;;;;;;;, among others. (Ryan Shaughnessy, a broker/attorney with PREA Signature Realty in St. Louis, Missouri posted a particularly useful overview on his ActiveRain blog on 9/30/2008.)

The other day I admired several Florida listings on craigslist placed there using Postlets by Carol Stewart of Gasparilla Properties. The listings are graphically very pleasing, easy to navigate and decidedly make the properties stand out dramatically better than the other simple text or do-it-yourself displays on craigslist.

Share your experience.

I’d be interested to hear your experience with listing syndication. How easy is it to use? What do you pay for the service? What are the pros and cons of the technique?

Dan Richard

Emeritus at Gooder Group
Dan is the Founder of the Gooder Group and the author of a series of successful Real Estate books:


    Brooks Conkle

    I think that Postlets is an incredible option – most people can get what they need for free – you can also forward your single property domain to the listing if you choose.

    Dan Gooder Richard

    Great inside tip, Brooks. Thanks for sharing! As a top investor’s agent in the Mobile, Alabama and Baldwin County market I’m sure you’re busy. Using Postlets to spread the word about rental and renovation-flip deals is very effective and a great time saver.

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