Continuing the conversation about best practices in web forms, today we touch on a topic that could make or break the decision of a would-be client to leave their contact information with you.

With forms programmed to validate data, if the prospect doesn’t complete a “required” field, have a gentle and clear message ready about why the form is incomplete. It may be a typo problem (no @ in e-mail, no dot in or a simple oversight. Whatever the error, an annoying “error” message is just that—annoying.

Consider using a friendly lead-in, such as: “Oops. Please recheck your answers. Some required information may have been skipped.”

Review your form to make sure that required info is not every field. Too much required info and the prospect will skip out.

Let us know how you talk to prospects when there is a problem filling out their web forms. We’d love to see your examples!

Dan Richard

Emeritus at Gooder Group
Dan is the Founder of the Gooder Group and the author of a series of successful Real Estate books:

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