We continue the conversation about web form best practices as we close out the week. 

Avoid using “lingo” or jargon in your forms that prospects might not understand. Doing so makes prospects feel as though you’re not really interested in talking to them—and will close your forms like a Pandora’s box. For example, real estate professionals often assume prospects are familiar with abbreviations such as CMA, MLS, ILD (formerly IDX), VOW, FSBO, REO, SF and so on—they’re a mystery to many.

When in doubt, spell it out. “Insiderspeak” only works with insiders; don’t make your prospect feel like an outsider.

Let us know how you avoid abbreviations or use the opportunity to educate about them on your web forms. 

Dan Richard

Emeritus at Gooder Group
Dan is the Founder of the Gooder Group and the author of a series of successful Real Estate books: https://www.amazon.com/Dan-Gooder-Richard/e/B000APPTQK/.

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