Web form effectiveness relies on many different elements.  As we’ve been discussing this month, getting results from your web forms means that you will need to think like a prospect.  Today another tip on what not to do with your web forms!

Providing a time estimate on/in your form is a no-win effort. If you say, for example, it will take 3 minutes for the prospect to complete, either it takes 5 minutes and you lose the prospect’s trust, or the 1-minute prospect abandons the form before beginning. Progress indicators (“57% completed…”) are a turn-off, too, unless the form is the length of a job application or has more pages than you want to admit. In that case, re-evaluate and test your form design.

Think about how time-starved and want-it-now prospects view your form.  Make it quick and simple for them and they’ll reward you with a completed form in your inbox to follow up on. 

Share with us your best practices for your web forms.  Perhaps you do use a time estimate on your form and have another form with no time estimate.  Have you compared the response rates?  You might surprise yourself if you compare them!

Amy Hausman

Editor at Gooder Group
Amy is editor extraordinaire. If she’s not writing, proofing or editing, she’s traveling the world and taking photos around every corner.

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