Whether you’re new to social media marketing or just thinking about jumping in, simply having a social media account isn’t enough. Yes, your name and photo might be on your blog, Facebook page or Twitter account, but if you aren’t posting anything regularly, why would anyone stay on the site, leave a comment or question, or bother returning to the dusty presence?
If you’ve been wanting to improve your social media presence, the best way to manage regular posts is with automation and great content. If you’ve tried – and failed — to post to your social media accounts or a blog on a regular basis, you know it can be downright overwhelming to adhere to any schedule with something useful to say – whether it be weekly or biweekly, let alone daily – when you’re busy trying to help clients buy and sell homes.
Most blogs, just like this one, allow you to schedule posts ahead of when you want them to appear. (This post wasn’t written this morning in the blog’s interface. It was written, edited, and reviewed and then put in the queue for posting long before March 1.) There are also apps and services that allow you to autoschedule Twitter tweets, Facebook status updates, Instagram photos, and more.
And, if you haven’t looked around for social media automation tools and services in a while, you’ll be pleasantly surprised to learn that automation has become not only easier, but cheaper due to technological advances and the increasing number of businesses like yours that desire social media tools to be hands off, yet reliable.
The hard part then is finding great content to autopost. If you’ve set a schedule, you need to have valuable content ready in the pipeline that readers want to read – and be moved to respond to it. And, you’ll likely prefer content that you can customize when you want.
There are services that provide all-in-one “set-it-and-forget-it” systems for real estate pros: autoposting on your behalf with timely home buying, selling and financing content that readers appreciate and are more likely to react positively to. You know that an educated consumer makes smart real estate decisions when it comes to selling or purchasing a home. Your content can help educate while it gives you a solid social media presence and name awareness.
The best thing you can do for your real estate business is set a realistic schedule for posting content, automate the posts, and have something educational to share. Remember to review your posts regularly to check for comments and feedback. The beauty of social media is the interactive nature of it, allowing you to reach home buyers and sellers directly and individually.
Read our latest eBook: “Social Media: Marketing 101 for Real Estate Pros”