Just as different blog titles attract attention and encourage more people to read a blog, different email subject lines can encourage recipients to open…or to ignore…the emails.
How do you figure out what’s working and what’s not? The key is to test subject lines every time you mail a mass emailing. Take half your list and try subject line A and mail the other half with subject line B and you’ll learn a little bit more about what inspires your recipients to open their emails.
Beware though, just because subject line B works wonderfully in a test this week, don’t take it on faith that that particular subject line is the winner hands down and should be used forever more. There are many factors that affect open rates and subject line is just one; there are other variables you cannot control that come into play affecting open rates.
The reason you should always be testing your subject lines is to see if previous patterns (keeping a particular word or phrase or company name, etc.) you’ve been using in subject lines still hold true or if revised subject lines arouse more interest in your email.
How often do you test your mass email subject lines?
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