I came across this interesting graphic by Ji Lee recently, although it’s been around for a while:
So, the big question is, do you participate in all 10 levels?
And, no matter how many you do participate in, what’s your balance among each of them like? If you’re spending too much time in one level at the expense of the others, you’re missing out on some good conversations. (That means you’re probably missing out on some business!)
If there are levels you haven’t explored, you’re also missing out on some good conversations. (Again, at the cost of missing out on some new business.)
Share what you’ve found to be your effective communication mix. Whether you email us, call us, mail something to us, tweet to us, message us on Facebook or Twitter or post on our Facebook wall, we’d love to hear from you!


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