Figuring Out Where Clients Learned About You

Do you know where your clients are first learning about you?  If you don’t, you don’t know what part(s) of your marketing is working…and what isn’t.

Home buyers and sellers reflexively turn to the internet for information on purchasing and selling their home…and then email you.  Did they learn of you while browsing online or did they receive a mailing, a hand out, a business card, an open house flyer, a pencil from a parade?  And, if they received that item that directed them to you on your site, was that the way that they found you or did they find you online first and then realize that they had this other marketing item in hand that was yours?

Do some detective work when you start the conversation with leads, prospects and clients.  You need to determine what motivated buyers and sellers to work with you…and help you predict what they will do next.  Knowing this piece of the puzzle will help you accurately budget and allocate your marketing funds.

Take note if someone is carrying around one of your marketing pieces.  This is a valuable, motivated customer who took note of you and wants to work with you for a specific reason.  They are very valuable for the long term.

And, when you have a relationship (business and perhaps social) established, that person needs fewer marketing pieces and fewer additional reasons to work with you or recommend you.  They know you and your services well enough that they no longer need to be sold — they are selling you to their contacts.

Do your research.  Find out what is motivating your clients to work with you.