Buzz about Facebook is everywhere. Maybe you’re involved; maybe you’re still in the observation mode. Regardless, social media is here to stay.
Use Local Direct Marketing to Leverage Facebook Presence
For those agents that have committed substantial time…sometimes several hours a day to generate connections…many report their “organic” social networks are often spread far and wide…sometimes too wide. These distant connections create referral opportunities with friends and fans…and other Realtors. Yet, how do you cultivate a local following of local sellers and local buyers?
The emerging answer is to marry your social marketing with your local offline marketing. Use your hyper-targeted newsletter, direct mail, signage and neighborhood-focused print marketing to drive local fans and friends to your Facebook page – and vice versa. You’ll enjoy the added bonus of generating direct business from prospects that are not active on social media…and grab prospects abandoned by your competition.
How To Maximize Results
One simple approach is to insert calls-to-action on your Gooder Group Rainmaker newsletter in the front-page masthead area or the optional MyCustom section on page four. Insert phrases such as “Become a fan on Facebook at www.Facebook.com/YourName” (25 fans are required to obtain a personalized “vanity” Facebook address that includes your name); or “Join the conversation on my Blog: www.YourBlog.com;” or “Follow me on Twitter: www.Twitter.com/YourName.”
Another successful technique is to create a custom “ad” for your newsletter MyCustom section. Feature the logotypes or screen shots of the social sites where you are active (Facebook, ActiveRain, Twitter, LinkedIn, etc.) and use copy such as “For latest market updates, links to all listings 24/7 and local real estate trends, see how my presence on the Internet generates more buyers for my sellers and insures my buyers see new listings first.” Then display the images and online addresses of all your sites.
By leveraging your offline and online marketing, you can maximize your local results – and grow your local business in the coming market. With location-centric offline marketing you build a social network of true local prospects within your market area…as well as generate more referral connections worldwide.
How do you leverage your social marketing presence?
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