With all the hub-bub about social marketing and social networking, there’s always talk about print marketing relegated to the back burner in terms of funds allocated, readership and interest.
However, a report by the Magazine Publishers of America offer up this encouraging information about the viability of print advertising today:
- Magazine readership increased over the past five years
- The number of issues read has gone up as well
- Subscriptions are the highest in a decade
- The number of consumer magazines remains high
- The age of magazine readers consistently trends younger than the total adult population
- Magazines are the #1 medium of engagement
- Magazine ad effectiveness continues to rise
- Magazines excel in driving web search
- Magazine readers are social networkers and word-of-mouth influencers
- Magazine brands continue to evolve
Magazines are not newspapers, but there are many local and regional magazines that you can investigate having a presence in.
What has been your experience with magazine advertising?
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