Continuing the thread on niche marketing, it’s one thing to narrow down your focus to find the right group of people to aim your marketing message at. The next step is to provide relevant, useful information to that targeted group.
On Wednesday I discussed finding that special group of people (your niche) who are most likely to be ready to sell (and probably buy too) or just buy would require lots of research and leg work. You’re looking for exact names who are being targeted for a reason (likely to move due to life stage or age of home, etc.). You don’t want your marketing piece to be addressed to “Happy Homeowner” or “Current Resident.”
Once you complete the task of finding that group of people and getting their exact names, the next important step is making sure you are sending them a relevant message. You want to make sure that when you are targeting a special group, you’re giving them a special message with a specific call to action.
- First-time buyers have special needs.
- First-time sellers need a little more guidance than repeat sellers.
- Short sale sellers need as much assistance as they can get.
When you choose a niche, you need to be the expert in that niche and showcase your knowledge. Make sure your marketing is working in tandem with your goals.
What niches have you discovered and how are you making your message relevant to your targeted group?
No Responses (yet)
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.