One way to cut marketing costs without cutting down the frequency (and effectiveness) of your marketing is to team up. Find like-minded professionals who provide services to homeowners and split the cost of the marketing piece in half while both of you get your contact info and message delivered simultaneously to a targeted group.
To find a suitable professional to team up with, list everyone you can think of from lawyers, accountants, tax preparers, mortgage lenders, local banks, handyman services, moving companies, lawn services, house cleaners, carpet cleaners, etc. Review the message of your marketing piece (be it a newsletter, postcard, direct response piece, etc.) and determine what professional service would be a compliment to your real estate services on theat marketing piece. Next, approach the professional who you’d like to team up with and provide them with any data you have on the mail piece. Useful data to share includes response rates, cost to mail, frequency of mailing, demographics of mail list, origins of mail ist, etc.
For the personalization aspect of the mailing, be sure to include complete contact information and equal prominence of your information on the mailing.
If you don’t have a marketing piece in mind, contact potential service professionals to see if any of their current marketing pieces would be a good fit and if they would be willing to team up. Be sure to include your contact information on the mailing pieces and offer to split the marketing/mailing costs for that piece. If possible, get the basic info on the mailing list being used and ensure that it’s a good fit to showcase your services.
No matter how you look at it, your teamwork pays off in showcasing your services, costing you less and finding team members who you can refer home buyers and sellers to regularly.
Let us know what kinds of “teams” you have formed to market together.
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