Niche marketing is gaining in popularity. To help you find that right niche to market to, take a moment to examine specific groups of like-minded people you are familiar with and can connect with.
What are your interests? How do people know you? From your previous job/business? Church? Schools? Clubs? Sports? Hobbies? Your kids (if any)? Volunteer experiences? Extended family connections?
Other target groups could be a specific type of real estate prospect, i.e., first-time sellers, first-time buyers, specific neighborhood/region/development property owners, golfers/skiers/sports enthusiasts, high school athletic boosters, doctors/dentists, university/college professors, college parent investors, waterfront owners, condo buyers, luxury properties sellers, corporate relocation managers, first-time parents, growing families (needing a bigger home), retiring individuals (looking to downsize), any group where you can concentrate your efforts to have maximum impact and pass along to the other people in the same group that each prospect knows.
Often the best groups to start your marketing are groups you have a natural affinity with, and see often. These people do not live next to each other. They are scattered around the community.
Next, evaluate these groups: 1) for their percentage of turnover (how many move in a year), and 2) their average gross commission if they buy or sell (go for the above average group and give yourself a raise right from the start). Direct mail postcards work best with this group of market “strangers” who do not know you yet.
What niches are you working with?
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