Recently, the DMA (Direct Marketing Association) issued an economic impact study called “Power of Direct.” They predict that direct mail spending will rise from $44.4 billion in 2009 to $45.5 billion in 2010.
E-mail continues to drive spending with $26 million in sales attributable to that method in 2009. However, non-catalog direct mail (such as flyers, postcards, envelope offers, etc.) drove $445.8 billion in sales in 2009 in comparison. Good old “snail mail” still delivers quite a return.
They also point out that non-catalog direct mail returned $15.22 for every dollar spent in 2009.
How does your end-of-year marketing analysis compare? Of all the money you’ve spent on direct mail postcards, newsletters, flyers, etc. in 2009, what was your return?
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