Touching on the CRM topic again, no matter how you respond to inquiries from your website, turn every consumer response into an opportunity to provide service and build a relationship.
Auto responders make it easy for you to routinely send electronic responses to a wide variety of prospect requests quickly and easily. Targeted follow-up can range from person-to-person e-mails, FAQs, or text links to longer, downloadable e-reports. Always include your contact information and a “call-to-action” in your message or signature. Calls-to-action can range from the most basic qualifiers to check-off lists for more free reports and services.
Tip: Graphic HTML e-reports get more attention than text-only messages.
Share with us your best practices for connecting with prospects.
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