Continuing the conversation from yesterday, I want to provide some ready-to-use tips that help you provide excellent customer service through your website.
Turn other brokers’ open house ads into a source of leads for you.
Here’s how:
• Promote your “Always Open 24/7 Service” with a classified ad in the “Open Today” section of your newspaper.
• Explain that your “Always Open” special service is for busy buyers who can’t make it to one or more of other brokers’ advertised open houses.
• Invite prospects to log on to your website and submit the addresses of open houses they missed the previous week, no matter who is listing the house.
• Agree to e-mail them property information on each listing or updates on similar new listings as they come on the market.
Your offer of “24/7” open houses will pull active buyers to your website around the clock.
Tip: On the back of your business cards print the same open-all-week offer and give them to buyers who attend your open houses.
Let us know how this tip works for you. Share your experience with us!
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