Continuing the conversation about how to get more seller leads from your marketing, today I want to touch on FSBOs.
The key is:
To get FSBOs to turn into your listings, you need to create a plan to pull in FSBOs.
Offering genuine assistance to do-it-yourselfers is the most effective rapport-building technique. Have an automated system that lasts a minimum of five weeks. A minimum of 10 contacts per prospect is recommended, including five e-mails with helpful advice on pricing, marketability, and property promotion. You can also send market updates, your guarantees, your commission rate, and a complete run-down of your listing services. Ask for the FSBO’s “extra buyer” referrals in exchange.
How do you convert FSBOs into your listings?
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