Proven Secrets To Great Rainmaker Microsites – Part 1

In previous posts, we’ve discussed microsites — mini websites that you use for lead generation that bring consumers in to your main website.  The biggest advantage of using microsites is that you draw in interested consumers in an area (or a topic) that is important enough to them to visit the site and allow you to ask for and successfully collect the consumer’s contact information

In a multi-part series, we’ll lay out best practices to utilize microsites to bring more business to real estate professionals like yourself.

The first step:   Identify your strategic prospects.

Select the types of customers you want most to grow your business.

• home buyers
• home sellers
• investors
• first-time buyers
• relocations
• condo buyers
• seniors
• military
• short sales
• foreclosures
• move-up sellers
• trade-down sellers
• vacation homes
• other niches

Narrowly targeted groups or a little-of-everything are all okay.  The important thing is to determine what  niche market(s) you plan to target.

Next, identify the neighborhoods and communities where they live.

Tomorrow we will discuss the best way to name your microsites and reserve domains that work in your market.