No Cost Marketing: Freebie Social Marketing

Dan has profiled several top Rainmakers lately who are using social media to connect with clients and get free marketing as well. 

So…what are these free vehicles?  Here is a quick overview of some of the most popular and where to go to sign up:

Facebook – set up a personal profile to connect directly with friends, acquaintances, business connections, etc.  After you have your personal profile created, create a group for your company too and advertise your events there.  You’ll soon have a loyal following who want to hear your marketing message.

Twitter – set up a user name and start tweeting—140 character or less messages.  Think of this as mini-blogging.  You might find a lot of people from your local community already on this site and start following them and join in the conversation to find out what’s going on in your area. 

YouTube – create a profile and display marketing messages on this site.  Test new marketing concepts and use the feedback to tweak them.  “Favorite” videos and share them with others through your blog, Twitter or Facebook. 

Flickr – share photos of properties, your local area’s star attractions, or just some cool photos you took on your last vacation.  It’s a great place to browse interesting photos and leave comments too.

Blogs – start the conversation and share your advice with buyers and sellers in a more in-depth manner.  Our favorite blog platform is WordPress, but there are many free sites out there.  Customize them to match your brand’s promise and start typing away!

LinkedIn – set up a profile and showcase your experience.  Whether you connect with other real estate professionals, clients or related businesses, it’s a freebie that is easy to use.  While there, join a real-estate related group and join in the conversations that ensue to share you experiences with the topic at hand.

Let us know what other freebie marketing tools you use.  We’d love to learn of other ways you are marketing out there!