What Is Your Brand Delivering?

Recently I’ve been reading more and more about branding in the media.  With the economic tumult, many marketers are returning to the basics – and this means going to the core of their brand and reinforcing its promise to consumers.  (The premise is that brands have strayed far from their original highly relevant and distinctive promise and now returning to the basics is bringing them back to what their brand means to consumers–and delivering on that promise.)

 Whether you are part of a bigger company – or a one-person entity – you are delivering a promise to the consumer in all the services you provide.  And, all your marketing should reinforce your brand name and what you promise to deliver to your clients.

If you have a team (be it one assistant or a bustling office full) that you work with, are they aware of the brand promise you have set out to deliver?  Make sure that their day-to-day activities reflect this promise to everyone that they work with – whether dealing directly with your clients or service providers.  Remind your team that you are all working with the same goal in mind and have the same mindset to deliver this brand promise.

Have you reviewed your marketing message (in every area – print & online) lately and do they reinforce your brand promise?  Pledge to serve the home buyer and seller with solid home buying and selling advice in your marketing and you’ll strengthen your brand.  Cut out the fluff and return to something tangible that your clients can value. 

 Think about your company’s brand name – what is its relevant and distinctive promise to consumers?  Do you – your brand – echo this promise or have you pledged your personal business brand to be something more?  Share with us your brand promise and how you deliver that promise.