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Driving a Ferrari in First Gear

I recently hosted a one-on-one VIP (Virtual Internet Presentation) session of Gooder Group’s RAINMAKER E-CENTRAL online marketing program. The agent quickly grasped the program’s potential. “This program is like a Ferrari. Not utilizing the many built-in features would be like driving a Ferrari in first gear!”

She was most excited about using RAINMAKER forms to create microsites as a high conversion tool to capture niche neighborhood prospects. As I was clicking through the varied forms, she found several that were well-suited to city & condo living, perfect for her Manhattan market. She already had registered quite a few local domains and was now ready to redirect each domain to one of our forms. For example, she could instantly create a landing page for a domain, such as www.BestBuyInManhattan.com, by simply going to her domain registrar (for example GoDaddy.com or NetworkSolutions.com), and forwarding the domain to the Rainmaker form link. Having the ability to easily test the appeal of one form over another in her specific market gave her the flexibility she was looking for.

How have you turned your parked domains into active lead capture tools? What are the most innovative local marketing strategies you have used to capture qualified leads?

To request a RAINMAKER E-CENTRAL VIP (Virtual Internet Presentation), contact me. You’re in the driver’s seat!

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Posted in Electronic Marketing, Microsites.

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