I recently had the doorbell ring and standing at my front door was a young woman holding a folder. She was dressed professionally, but for the cold; it was 35 degrees that day. She wanted to meet people in the neighborhood who might be interested in working with her. Her market? Financial planning for a national company. I listened to her short presentation and took one of her brochures.
I got back in the house and looked at the brochure a little closer. No name, no local phone number, no local address. The brochure advertised only the national company. I was surprised as I know this financial company has many independent offices in my town. I am not sure which office she’s from.
She is taking considerable effort to go door-to-door during the day, in the cold, to drum up new business, meet people and forge some face-to-face relationships along the way. I commend her, but I truly am amazed that she didn’t take a moment to personalize her brochure – even by simply attaching her business card.
A very good intention. A lot of time invested. But, at the end of the day – a lost opportunity.
What efforts do you see out there that are lacking something vital? Be sure you don’t waste any of your time and effort in any marketing you do, no matter how big or small the project seems to you.
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