Wait, what? Did you do a double take? “Out with the old and in with the new”… that’s how Real Estate marketing works, right?

Not necessarily. Hear me out.

“A truly effective marketing campaign involves a number of different marketing channels and tactics,” says Anum Hussain, a growth marketer for Hubspot. “Making use of a variety of marketing assets is what makes a campaign a campaign, so it’s important that your efforts are integrated and coordinated.”

If you’re doing something that works, there’s no reason to drop it or even modify it. So what should you do now if you’re keeping what worked before?


Take the leap into digital marketing – such as social media, email, and websites. Digital tools are now readily available, cost-efficient and growing in ease as the market demands it. They are the perfect compliment to any old-school marketing.


Add print marketing. Brochures and newsletters will lead people directly to your website, and with the right design, you can convey personal knowledge and begin developing a relationship with potential clients before they’ve even called you.


Got both digital and print marketing basics covered? Go cutting edge. Immersive 3D video, drone aerial photography, and live-streaming are all futuristic marketing tool ideas available now which can expand your reach by providing both the bells & whistles and information that your highly visual clients need.

Ready to get started? Gooder Group can help you with most or all your needs immediately. You can review our offering at www.erainmaker.com or feel free to give us a call at (703) 698-7750 to speak with one of our experts.

Jesse Hickman

Digital Guru at Gooder Group
When he's not heads-down coding, you can find Jesse enjoying kayaking the waterways of the Shenandoah.

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