Visitors to your website are looking for answers to their real estate questions.  You can be the first to provide the answers when you can contact that visitor, follow-up with them and build a relationship. 

The key is to pre-qualify prospects with an online, easy-to-complete questionnaire.  You need only to include the basic questions for a prequalification analysis or to estimate a seller’s home value.  Follow up with an offer of a personal consultation and detailed information about the buying or selling process. 

Tip: Even though multiple-choice questions consumers can answer with a simple click attract more responses than questions requiring typed answers, open-ended “assessment” questions tend to generate the most detailed information, letting you truly understand visitors’ needs and wants early in the home buying and selling process.

How do you effectively gather contact information and follow up on visitors to your site?

Dan Richard

Emeritus at Gooder Group
Dan is the Founder of the Gooder Group and the author of a series of successful Real Estate books:

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