I’ve had two conversations with real estate professionals this week that struck me.
The first was an agent in Vermont who said, “I forgot about newsletters.” She had called because her referral business and listings have fallen off. We were talking about ways to reinvigorate those channels of business. One thing led to another and she is now using the Home Report newsletter quarterly and customizing every issue using the new MyCustom Newsletter service.
The second conversation began the same way… "I’ve gotten away from direct mail. Had to cut back. But I know it works.” As we talked, the idea emerged for this productive agent in Minnesota to come back to using a direct mail newsletter…but come back with baby steps as his budget allows. First quarterly, then step up to bimonthly. Right now he is cleaning his mailing list to target his “A” List of advocates, past clients and core contacts. It’s a smaller list (to keep expenses in line) but it will be more productive.
We’re seeing more marketing activity all across the country as activity returns to the real estate market. A common theme is refreshing customer database relationships.
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