Sometimes it isn’t a good idea to leave things unsaid.

You might believe that recipients of your email or postal mail newsletters would automatically pass them along to their friends, family or other contacts when they are done reading them. However, that kind thought may never cross their minds!

You might assume that the happy home buyers last week were satisfied with their home purchase and are spreading your name and number around town. There’s no guarantee of that either.

A successful seller is now moving across town to their smaller home and you might believe that they are singing your praises to their old and new neighbors alike. You might be mistaken.

How do you gently ask for referrals? First, you simply need to ask. If you don’t ask, you could be losing a lot of potential pass-along good will — and new leads. All your communication can include simple reminders that your business is built on referrals and you provide the same great service to anyone who works with you. (Check out Gooder Group newsletters which always include a blurb on the back page asking consumers for referrals.)

A few simple words can make a world of difference in your business!

Amy Hausman

Editor at Gooder Group
Amy is editor extraordinaire. If she’s not writing, proofing or editing, she’s traveling the world and taking photos around every corner.

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