April 15. The dreaded “Tax Day” when the federal income tax returns are due. It’s dreaded especially if you owe money or get no refund. If you get a refund, you likely have already filed and today may be like any other day.
Do your buyers know that they might qualify for the First-Time Buyer tax credit or the Repeat Buyer tax credit if they have a purchase offer signed by April 30 and close by June 30? Have you been discussing this large tax credit that buyers could be getting on their federal tax return when they file on April 15, 2011?
Be sure that your buyers are aware of this tax credit and that time is running out. Send a postcard, blog about it, send a mass email, put a banner on your website, put up a poster in your office/at your desk, tweet about it, remind your Facebook fans and friends…mention it everywhere. There’s nothing better than knowing tax day could result in a bonus “pay day.”
Let us know how you’re marketing the buyer tax credits in your market.