At the NAR 2009 Midyear Expo an agent told me, "I used to produce my own newsletter but it took too much time." That comment echoes a familiar issue that realtors are struggling with these days.
- Where should you be spending your time and money?
- What are the core priorities for your practice?
- Do you want to put in the time needed to create an original newsletter each month? At what cost, at what quality and with what payoff?
- Do you want to spend an inordinate amount of time maintaining your website? Or do you want to pay a web designer to make every little change to the website? Or is it better to have a website where you can make easy updates yourself?
I’ve noticed top producing Rainmakers don’t spend excessive time with their tools. What they do is put a system in place that frees them to best utilize their skills to work with their clients. Face time with prospects and clients is what grows a business — not tinkering under the hood of your lead-generation machine.
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