At the NAR 2009 Midyear Expo an agent told me, "I used to produce my own newsletter but it took too much time." That comment echoes a familiar issue that realtors are struggling with these days.

  • Where should you be spending your time and money?
  • What are the core priorities for your practice?
  • Do you want to put in the time needed to create an original newsletter each month?  At what cost, at what quality and with what payoff?
  • Do you want to spend an inordinate amount of time maintaining your website?  Or do you want to pay a web designer to make every little change to the website?  Or is it better to have a website where you can make easy updates yourself?

I’ve noticed top producing Rainmakers don’t spend excessive time with their tools. What they do is put a system in place that frees them to best utilize their skills to work with their clients. Face time with prospects and clients is what grows a business — not tinkering under the hood of your lead-generation machine.

Dan Richard

Emeritus at Gooder Group
Dan is the Founder of the Gooder Group and the author of a series of successful Real Estate books:

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