If you’re focusing on improving the content you provide your blog and website visitors along with the posts you put out in social media, you’re likely wondering where is the content going to come from.
The key is assembling — or linking to — content that home sellers and buyers are looking for. Content that answers their questions, solves their problems and keeps them connected to you.
Here are some simple ideas for valuable content:
- Local tax records. Connect to the data with a link, especially search pages.
- Regional school information. Explain what school districts are in what neighborhoods. Link to county or district information for each school district in your area including boundary maps.
- Area commerce and visitors bureaus. Any organization that outlines the shopping and business opportunities in your area is knowledge home buyers want to see.
- Local real estate stats. If you or your county/region compile data showing what real estate is for sale, what sold, how long it was on the market, etc., be sure to make this available to your readers and visitors.
- Trusted resources. Where is the library, the government center, the police station in your area? Who is a reliable plumber, electrician, mechanic, painter, etc.? Link to these valuable necessities for the benefit of buyers — and sellers as well!
Tie listings to the data you have linked to so that buyers can see relevant documents and information all at a glance.
Another thing you might notice is that all the information is “local.” Buyers and sellers want specific information on an area. They don’t need national generalizations which may or may not apply to your area. The key to being helpful to buyers and sellers is providing current, relevant local information about real estate in your market.
How do you find good content to share with your home buyers and sellers?