You know that you have leads who are simply gathering information or simply trying to learn something more about real estate or the buying or selling process. These leads aren’t hot and aren’t qualified, but they can be nurtured over time to see if they turn into a home buyer or seller.
The key is segmenting your leads into qualified leads and those just searching for an education. It makes sense to do this as the message to each group should be quite different. You can focus your energy on the qualified leads and market to their needs. Those leads who are “just looking” can still be marketed to by providing helpful info and being open and available for them.
How do you segment your leads?