In the midst of the holiday craziness a lot of us have already started planning for 2017.  As we quickly approach the New Year, it’s time to get serious about your marketing plan for 2017. Having a strategic marketing plan in place before you enter the New Year will ensure you stay on budget, keep your messaging consistent and ultimately result in more business. Here are few tips to consider…

Focus on content

Create a blog that will differentiate you from other agents and offer a professional library of content for your website visitors. Content provides value, helps you stand out in the crowd as an industry expert and is a great way to attract prospects.

Develop a consistent Social Media campaign

According to Statista, 78% of the US population had a social media account in 2016. The average social media user spends over an hour a day browsing their accounts. We can’t deny it anymore, social media marketing is now a must have. Take time before the New Year to develop a Social Media campaign that will be easy to maintain and allow you to be consistent throughout the year.

Automate your eMail marketing

Blogs and Social Media are a great way to attract prospects and gain new leads but without consistent follow up and consistent communication leads are useless. Drafting new content and keeping track of multiple leads can quickly become overwhelming and is extremely time consuming. Think smart and implement a system that will automate your lead nurturing activities with email drip campaigns.

Consolidate efforts

There are a ton of tools out there and maintaining several of them quickly becomes overwhelming. Set yourself up for success and go to a one-stop shop. You will likely reduce your costs and increase your overall efficiency. Remember time is money; put the right tool in place to make you a success.

Tracy Burakowski

Sales Director at Gooder Group
Tracy is the main point of contact for sales at the Gooder Group. When she is not working with clients she is spending time at their family's house on the Eastern Shore.

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